Panera seems so innocent-until you remember that they’re essentially feeding you a loaf of sourdough with every meal. And that’s weird-a Charged Lemonade would be a better fit for the X Games vibe of Taco Bell, a chain that already flavors everything with Mountain Dew and Doritos dust. Instead, it’s this suburban-feeling sandwich retailer that has shaped itself as a simulacrum of the neighborhood cafe.
If it were a 7-Eleven selling chaos in a cup, nobody would think twice. It’s Not Easy Being a Girl With a Massive Live-Insect CollectionĪll of this helps explain what makes this Panera lemonade situation so compelling. Now, She’s Telling Her Side of the Story. Her Ex-Husband Wrote a Hit Book About Abstinence. She Answers the Strangest Phone Line in America.
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Particularly with its Unlimited Sips program, Panera has shaped itself to be a third place where people can hang around with a low barrier to entry-even more so than Starbucks, where two drinks would cost as much as a month’s worth at Panera, and there aren’t even free refills. As Forbes first wrote in 2015, Panera has increasingly been chasing this idea as well, arranging their stores more like living room spaces and encouraging customers to stick around by offering free Wi-Fi. Starbucks, notably, is explicitly designed with the third place in mind. The first is the home, the second is the workplace, and the third is any other environment where people can freely gather and exist in public without obligation. This concept originates from sociologist Ray Oldenburg’s 1989 book The Great Good Place, wherein he separates daily life into three distinct spaces. Panera, on the other hand, is what’s known as a “ third place,” a special type of social environment that blurs the lines of work and home. But given that McDonald’s isn’t exactly relaxing, it may not be people’s first choice for a leisurely afternoon hang.
Technically, one could do the same thing at a McDonald’s or another more casual fast food spot.
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